Most incubators are built around the entrepreneurial identity — you need to see yourself as a founder, a risk-taker, someone with what it takes. But most people with genuinely good ideas don't see themselves that way. How do you design a process where the joy of exploring an idea is enough of a reason to show up?
A lean incubator built around curiosity rather than ambition. Instead of asking participants to pitch or prove themselves, the process guided them to test their riskiest assumptions as quickly as possible — treating doubt as a tool rather than a barrier. By replacing the pressure to succeed with permission to explore, the program helped people move from raw ideas to reality-tested concepts — on their own terms.
